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Social Media Management Portfolio

By Leelee Johnson

Helping brands grow online with engaging, strategy-driven content.

Meet Leelee Johnson: Your Social Media Strategist

Hi! I’m Leelee, a social media content strategist and visual storyteller passionate about helping beauty and wellness brands build a powerful presence online.

I specialize in creating consistent, value-packed, and aesthetically appealing content that drives engagement, grows brand loyalty, and supports sales goals.

I’ve worked on mock projects that showcase how I create strategy-first content for growing brands.

Core Content Pillars for Beauty & Skincare

For beauty and skincare brands, I typically focus on five core content pillars that help build trust and keep content fresh and purposeful.

1

Education

Skincare tips, myth-busting, ingredient breakdowns, and product benefits.

2

Testimonials

Showcasing real results, happy client stories, and user-generated content.

3

Behind-the-Scenes

A glimpse into the brand’s process, product creation, and team culture.

4

Promotional

Highlighting new offers, service features, product launches, and exclusive deals.

5

Engagement

Interactive content like Reels, challenges, Q&As, and giveaways to boost community.

Who This Portfolio Is For:

  • Beauty or skincare brands with under 10K followers
  • Ecommerce/ Saas Brands looking to grow their Social Media Presence
  • Founders who need consistent, on-brand content
  • Brands launching new products that need visibility

Content Calendar Sample: Skincare Brand

Here’s a mock 7-day content calendar designed to engage and convert for a skincare brand:

This structured approach ensures consistent, diverse content.

My 3-Step Workflow

My approach to social media management follows a clear, structured process to ensure consistent brand growth:

1. Strategy Session

Deep dive into your brand's unique goals, target audience, and desired tone of voice to build a strong foundation.

2. Content Planning

Develop a tailored content calendar with engaging concepts and outline compelling visual strategies for each platform.

3. Execution & Optimization

Schedule posts, actively monitor performance metrics, and refine strategies for continuous engagement and growth.

Sample Visual Content & Captions

“Think your oily skin doesn’t need a moisturizer? Think again. Here’s why hydration is non-negotiable for ALL skin types 💧 #SkincareTips”

Dynamic Visuals: Engaging Reel

Reels are crucial for capturing attention and demonstrating product benefits effectively. Here’s a mockup showcasing how a product application reel might look, ready for your content.


“Get that radiant glow! ✨ Our new serum is packed with hyaluronic acid for intense hydration that lasts all day. Tap to shop and transform your skin! #SkincareRoutine #HydrationBoost”

This type of short-form video content is perfect for product launches, how-to guides, and showcasing textures or application techniques.

Growth Strategy: 1K to 10K Followers in 90 Days

My strategy to significantly grow a skincare brand’s social media presence in 90 days focuses on high-impact, targeted activities:

1

Reels Strategy

3x/week using trending audio and engaging visuals to maximize reach.

2

Educational Carousels

Informative content with clear Calls-to-Action (CTAs) to drive engagement and conversions.

3

Daily Story Engagement

Interactive polls, Q&As, and flash offers to build community and direct response.

4

Micro-Influencer Collaborations

Partnering with niche creators for authentic reach and credibility.

5

Weekly Live Sessions

Product demos and Q&A sessions to foster direct connection and trust.

6

Optimized Content

Strategic hashtag and location-based content to improve discoverability.

30-Day Performance Report

Transparency and data-driven decisions are key. Here’s a sample of what a 30-day report could look like:

42K

Reach

Total unique accounts that saw our content.

+670

New Followers

Growth in audience size over the period.

7.8%

Engagement Rate

Percentage of followers interacting with content.

Best Performing Post: "5 Skincare Mistakes You Didn’t Know" (Reel, 9.2k views)

Stories: +62% replies from polls, indicating high audience interaction.

Tools & Collaboration

My workflow leverages industry-leading tools to deliver efficient and impactful social media management:

  • Canva: For designing stunning graphics and engaging carousels.
  • Meta Business Suite: For seamless content planning and scheduling.
  • CapCut & InShot: For professional and dynamic Reel editing.
  • ChatGPT: For creative caption brainstorming and innovative idea generation.
  • Trello: For organized and collaborative content calendar management.

Let’s Work Together!

I’m excited to support your brand’s growth through intentional, story-driven social media. If you’d like to chat about working together or explore a custom strategy, let’s connect!

📧 Email: johnson[email protected]

📍 Open to remote roles worldwide.

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